LOLA IGE

Lola Ige is a seasoned marketing strategist and the Head of Marketing at Sony Music West Africa, driving innovative and impactful campaigns across the music industry. With a deep understanding of the global and West African music landscape, she has led successful international, local, and catalog campaigns, helping artists build their brands and expand their reach.Lola is passionate about connecting music with the right audience, ensuring every project she touches delivers maximum impact. Her expertise spans marketing strategy, digital campaigns, brand partnerships, and PR, making her a key force in shaping the future of music marketing.

Where MY PASSION MEETS YOUR NEEDS

At the heart of my work is a passion for helping artists and brands scale through strategic, data-driven, and culturally relevant marketing. I understand that in today’s competitive music industry, success goes beyond just great music—it’s about positioning, visibility, and engagement.With years of experience in international, local, and catalog campaigns, I craft tailored marketing strategies that align with each artist’s unique vision and career goals. Whether it’s a high-impact album rollout, an artist’s debut project, or a brand collaboration, I ensure that every campaign is structured for maximum reach and long-term growth.

Focus & Specialities

Digital Marketing & Advertising✔ Google Ads, Meta Ads, Snapchat Ads, YouTube Ads, Pay-Per-Click (PPC) Marketing
✔ Google Search Console & Audience Remarketing
✔ Facebook & Twitter Growth Campaigns
✔ YouTube Optimization & GrowthBrand Strategy & Development✔ Brand Positioning & Strategic Planning
✔ Brand Research & Development
✔ Content Marketing & Music PR
✔ Electronic Press Kits (EPKs)Artist & Music Marketing✔ Music Rollouts & DSP Playlisting Advisory
✔ Artist Plans & Career Development
✔ Digital Footprint Optimization & DMCA Takedowns
✔ YouTube Marketing & Strategic Influencer PartnershipsProject & Campaign Management✔ Full-Scale Marketing Strategy Development
✔ PR Strategy & Press Relations (West Africa & Global)
✔ Email Marketing & Audience Engagement
✔ Wikipedia Page Development & Digital Presence Management

Work so far...

Over the years, I’ve worked on high-impact marketing campaigns for both global superstars and rising talents, ensuring their music reaches the right audience and creates lasting impact. From full-scale album rollouts to brand partnerships and strategic digital marketing, my work spans international, local, and catalog campaigns across diverse genres and markets.Recent & Notable Projects
International & Major ReleasesTems – Led the West African marketing rollout
Beyoncé – Cowboy Carter – Managed the regional marketing push
Tyla – Tyla – Executed campaign strategies for West Africa
Central Cee – Can’t Rush Greatness – Drove audience engagement & market penetration
Show Dem Camp – No Love In Lagos – Developed & executed strategic marketing rolloutArtists I’ve Worked With
I’ve had the privilege of working with an extensive lineup of artists, including:
Maleek Berry, Nasty C, Skepta, Lojay, Joeboy, Fave, Taves, Darkoo, Morravey, Mayorkun, Gyakie, DJ Shawn, Teni, 121 Selah, Blaqbonez, Young Jonn, Tolani, Mz Vee, Candy Bleakz, Noon Dave, M.I Abaga, Tar1q, Major AJ, Small Doctor, Lady Donli, Remy Baggins, Oladapo, Toyé, and many more.Brand Collaborations & Partnerships
Beyond music marketing, I’ve built expertise in brand partnerships, working across campaigns with brands such as:
FoodCourt, Red Bull, Meji Meji, Miskay, Yanga Beauty, and more.Press & Public Relations
I’ve developed strong PR capabilities, securing key media placements and visibility for artists across West Africa and the diaspora.Every project I work on is data-driven, creatively executed, and strategically positioned to maximize success and long-term brand growth.

More About me

Music has always been more than just a business for me—it’s a passion that drives innovation, storytelling, and cultural impact. My journey in marketing has been shaped by a deep understanding of audience behavior, digital trends, and brand positioning, allowing me to craft campaigns that truly resonate.Beyond my role at Sony Music West Africa, I’ve honed my expertise across public relations, digital advertising, and strategic partnerships, ensuring that every project I take on is data-driven, creatively executed, and results-oriented.I’m constantly exploring new ways to merge music with technology, media, and brand strategy, helping artists and businesses amplify their reach and connect authentically with their audiences. Whether it’s building disruptive marketing campaigns, securing meaningful brand collaborations, or driving audience engagement, my approach is always intentional, strategic, and innovative.At the core of my work is a belief in collaboration and long-term growth—because success in music isn’t just about one moment; it’s about sustaining impact and evolving with the culture.